For more than 30 years, the Brain Injury Association of America has engaged in a Brain Injury Awareness campaign every March. The goal of the on-going campaign is to bring attention to the risk factors associated with brain injuries, incidents of these injuries, and the needs of families that have experienced a brain injury.
The theme of the campaign for this year is Change Your Mind, and it seeks to:
- De-stigmatize those living with brain injuries;
- Empower brain injury survivors and their caregivers; and
- Promote the support that is available to people living with brain injuries.
An acquired brain injury (ABI) is any injury to the brain that is not hereditary, congenital, degenerative, or induced by birth trauma, and can be either a non-traumatic brain injury or a traumatic brain injury (TBI). While non-traumatic brain injuries are typically a result of damage to the brain by internal factors, such as a lack of oxygen, exposure to toxins, or pressure from a tumor, a TBI is caused by an external force.
A TBI may be caused by a blow to the head or a penetrating head injury that disrupts the normal function of the brain. Every day, 153 people in the United States die from injuries that include TBI. About 1.7 million cases of TBI occur in the U.S. every year., and approximately 5.3 million people live with a disability caused by TBI in the U.S. alone. Moreover, TBI is a contributing factor to 30% of all injury-related deaths in the United States.